How do you as business sense if your users have a good experience? When you compete on user experience, it's essential to have good senses and be able to both sense and react.

Jonas Rauff Mortensen is on a mission to improve everyday life through well-crafted user experience for the millions of online customers interacting with Bilka, føtex, Netto, Salling, Skagenfood and BR.
At Salling Group Digital, he leads the in-house UX team and brings an international outlook from spending 5 years in the UK working with the likes of Mastercard, Lloyd's of London and Heineken.