More than a mannequin - David Norris, European Head of Creative Strategy, Snap Inc..

In this session we’ll explore the evolving shopping behaviors of today’s consumers and guide you through the opportunities this creates for your brand. From the power of integrated strategies to the unique potential of AR, we’ll discuss how brands can move beyond static 'mannequin' marketing to create dynamic, engaging experiences that capture audience attention and foster more authentic connections. 

This talk was part of the REALITIES conference, where we explored the potential of Digital Avatars, AR and AI Agents, which are set to redefine digital assistance. These technologies have the potential to transform work, social interactions, and access to knowledge, fundamentally changing the way we experience support and companionship in our increasingly digital lives. The conference is organized together with IT-Branchen og  Realitet.io.