Four common pitfalls in product development

Why do good products fail in real work?

This talk exposes four recurring traps in product and system development: focusing on technology instead of use, ignoring organisational context, underestimating adaptation—and assuming design equals reality.

Drawing on field examples, the message is clear:
products succeed or fail based on how they are used, not how they are specified.

For engineers working with complex products or digital systems, this is a sharp reminder to design for actual work—not idealised workflows.

Practical, experience‑based and uncomfortably relevant.