Leading Through the Uncertainty of AI Transformation

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In a time where breakthrough technologies, especially AI, are reshaping industries, leaders face decisions without clear answers. Innovation expert and Professor at INSEAD, Nathan Furr, reveals how to navigate AI-driven transformation with confidence.

In a time where rapid technological developments – including AI – are reshaping industries and organizations, many leaders are left navigating decisions without clear answers. In this session, Nathan Furr shares practical tools to help leaders make better decisions, act more confidently, and lead their organizations through uncertainty.

Nathan is Professor of Strategy at INSEAD and widely recognized for his work on innovation, transformation, and leadership in times of uncertainty. He is among the leading international voices on how organizations navigate technological disruption and translate it into strategic advantage, and he regularly works with global companies on exactly these challenges.

Drawing on his research on “uncertainty ability”, Nathan will focus on how leaders can turn uncertainty into a source of opportunity rather than risk.

Participants will gain insights into:

How to approach strategic decision-making when the future is unclear
How to work more experimentally and test ideas instead of over-planning
How to navigate technological shifts such as AI without needing all the answers upfront
How to lead teams through uncertainty and build resilience in the organization

The session will be highly practical and focused on tools and perspectives that participants can apply directly in their own leadership context.

Nathan Furr, Professor of Strategy at INSEAD Business School

Nathan Furr is a Professor of Strategy at INSEAD in Paris and a thought leader in the fields of innovation, AI, and technology. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. With five books and over seventy articles, his research explores how companies innovate, how they navigate uncertainty, and how they respond to technology disruption like AI. Nathan’s bestselling books include The Upside of Uncertainty, The Innovator’s Method, Leading Transformation, Innovation Capital, and Nail It then Scale It. His articles appear in the top peer-reviewed outlets as well as most relevant practitioner outlets, including Harvard Business Review, Sloan Management Review, and Forbes. Nathan is an Innosight Fellow, has been nominated for multiple Thinkers 50 Innovation Awards, and works hand in hand with leading companies such as Google, Microsoft, Ferrari, Citi, Philips, Coca-Cola, and Solvay to help them reimagine and transform their future.

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Leading Through the Uncertainty of AI Transformation

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